Nouvelles Frontières Shifts Website to 100% Sales
Online travel agency chooses solution to enable greater synergy between web publications and online sales goals.
In a very competitive online travel market in France, Nouvelles Frontières needed to transform its existing site, which was both an informative site and a sales site, into a responsive and innovative e-commerce engine dedicated to fast, seamless travel bookings and information.
With WEDIA solution, the multimedia department at Nouvelles Frontières is now able to:
- Operate and manage the site themselves, using existing budget and resources
- Complete monthly updates to site content to respond to new promotions and trends and to match site offers with client requests
The new site rapidly showed resutls. Visitors increased to 250,000 per week and conversion to sales went up by 30%.
"We have taken a huge step forward, and are today capable of giving our site all the qualities required of a major merchant site. This includes being able to evolve continually, which is an essential factor for web media. WEDIA technology proved itself to be much more polished than solutions in the freeware world, particularly in terms of ergonomics for our users and flexibility for our technical teams ” says Sébastien BOUILLET, director of the multimedia department at Nouvelles Frontières.
