Plan & Manage


Email newsletters

Plan interactive campaigns


  • Manage campaigns by collateral, brand, language, or audience segment
  • Manage collaterals across channels (print, emails, displays, mobile, and so on.
  • Orchestrate redirects between collaterals
  • Set up automated delivery of marketing collateral to prospects during specific interactions
  • Allow prospects to pull marketing collateral
  • Allocate templates and operational resources
  • Monitor and control production with dashboards
  • Manage outside content
  • Integrate with other information management solutions, including marketing resource management, customer relationship management, and email management software

Automate marketing


  • Manage inbound and outbound marketing: Automatically create PDFs from web content, and use scannable QR codes in ads that link to mobile websites
  • Deliver content automatically during interactions with prospects
  • Define and execute workflows that include in-house staff (project managers, marketers, communication specialists, and public relations staff) and external teams, including graphic designers, translators, and PR agencies
  • Define user access rights for in-house and external teams
  • Manage same-time access to content, template libraries, and versions
  • Manage localization and translations
  • Publish selective alerts to users, based on role and authorization
  • Provide analytics on flows and usage

Manage Digital Assets


  • Access a central repository of images, logos, Flash files, videos, audios, and more
  • Use mass importation function
  • Process images: Crop, center, autofit, rotate, adapt for different channels
  • Process video files: Annotate, edit in chapters, convert for different channels
  • Share and dispatch digital assets between channels, collateral, sites, and groups of sites
  • Manage authorizations by brand and by channel
  • Repurpose content for different channels, including websites, social networks, email, print, mobile, and tablets
  • Manage versioning and localization by country or area from a master template

Manage product information

  • Import master data from legacy systems
  • Parametrize or adapt product descriptions such as type, hierarchy, categories, articles Customize product data models to cope with formats and channels
  • Share content and create multiple catalogs for different channels
  • Manage localization and translations

Manage online collateral customization

  • Choose a template from the library
  • Customize a template with new content or by reusing assets stored in the centralized repository including legal documents, sales presentations, and product data sheets
  • Use preview function by date for an audience segment, on each collateral